Chocolate campaign to make Christmas trees more meaningful
The company behind the first Easter Egg to mention Jesus on the packaging is turning its attention to Christmas with a new chocolate campaign.
The Meaningful Chocolate Company, whose Real Easter Egg was a runaway success, is launching a new campaign to make the UK's 20 million Christmas trees more meaningful this December.
It follows a recent ComRes survey which found that only 12% of adults in the UK know the Christmas story, and just 7% of 18-24 year olds.
The Meaningful Chocolate Company has produced the UK's first ever interactive set of Christmas tree decorations using the characters of the Nativity story.
Each box of Meaningful Chocolate Tree Decorations includes a limited edition Christmas card, sticker set and six hand wrapped Fairtrade chocolate decorations.
The Christmas story is written inside the card, which can then be used by parents to tell the story to children as they decorate their Christmas tree together.
The company hopes the decorations will be a reminder to adults and children alike of the true meaning of Christmas.
David Marshall, from The Meaningful Chocolate Company, said “We estimate that most of the UK’s 20 million Christmas trees don’t have anything religious hung on them.
"The Meaningful Chocolate Tree Decorations are an opportunity to buy a gift that allows the telling of the Christmas story at home. The card also includes and invitation for people to go to church to hear the Christmas story.
"So, not only is it educational, it’s also a piece of evangelism.”
The Bishop of St Albans, the Rt Rev Dr Alan Smith, said: “I am delighted that, following the success of The Real Easter Egg, The Meaningful Chocolate Company has developed this great product which enables the telling of the Christmas story as well as supporting Fairtrade and charitable causes. This is a fun way for people to share that story.”
The Meaningful Christmas Tree Decorations cost £3.95. Orders can be made through www.MeaningfulChristmas.co.uk or exclusively from Traidcraft. Orders should be made by mid November 2011 as supplies are limited.
