In an alleged effort to fight discrimination against atheists, John Whiteside founded an organisation called the "United Church of Bacon" back in 2010 in Las Vegas. The group appears to be gaining popularity especially now that it is offering free weddings and baptisms with the promise of celebrating these milestones before something that is "real."

In just three months, the group's membership grew to 12,000 allegedly because of its new offer, according to The Christian Post.

"Bacon lovers — we are truly blessed. The latest billboards for the United Church of Bacon in Las Vegas are advertising the organisation's commitment to offering free, legal wedding ceremonies to all couples. Now the church has reported that membership has tripled in the last three months to more than 12,000 new converts," a message in the group's website says.

And that's not all. The United Church of Bacon is now trying to get recruits from the LGBT community since it is openly supporting "freedom of expression" in its latest set of billboards.

Most of the artworks released by the organisation have been geared to mock religion, particularly Christianity and the Holy Communion, which is observed by the Catholic Church. In one, a mother asks her husband and children why bacon is their god. The son answers, "Because it's delicious!" The daughter answers, "Because it's real!" The husband says, "Praise bacon!"

At the bottom of the artwork is the text: "Saving kids from stale crackers & communion wine since 2010."

As for its members, the group issues one-of-a-kind titles such as "bacon prophet" and "funkmaster general." The members spread the word regarding their group, saying they "worship bacon because bacon is real."

Aside from battling religious discrimination, their members also believe that there should be a definitive separation of church and state in the United States. "The sceptics' church has a serious intent, to fight religious discrimination against non-believers, to promote church-state separation, and to demand equal rights for everyone, regardless of faith," reads a statement from the United Church of Bacon.