|PIC1|After giving away 100,000 copies of his sophomore CD Identity for charity in partnership with Family Christian Stores, US teen singer Robert Pierre is gearing up to formally release Identity on April 28.

His first radio single “Jesus” is already getting rave responses from stations across the States.

Produced by Matt Bronlewee (DC Talk, Steven Curtis Chapman, Tobymac), Identity features 10 tracks, including “Jesus”, “Breaking My Heart” and “Don’t Miss This”.

Three of the new songs were even written by the high school sophomore who titled his record Identity after performing for over a quarter of a million people on the road and realising that his generation was having an identity crisis and needed to be reminded of their identity in their Creator. The record will release on thinkaboutit records through Provident/Integrity Distribution.

After a three and a half month long promotion with Family Christian Stores in late 2008, Pierre gave away 100,000 copies of Identity to Family Christian Stores’ The James Fund helping raise over $800,000 for the charity, which helps widows and orphans worldwide. The organisation provides adoption assistance to partner agencies as well as hands-on orphan care and quality of life initiatives that make differences in the lives of orphans and widows.

Pierre just recently finished a music video for the single “Jesus”. Director Eric Welch from Broken Poet Productions is known for his work with artists from MercyMe and Rodney Atkins to his award nominated videos for TobyMac and Heidi Newfield. The video is still in post production.

Robert Pierre is a 16 year-old sophomore who plays high school basketball, leads student worship at his church, is involved in student leadership at his school and is a national recording artist. Identity will be the follow-up project to Inside Out, Pierre’s freshman release on thinkaboutit records.

On the web:
www.myspace.com/robertpierre
www.robertpierre.com