Apple recently released the new Apple Watch alongside the new iPhone 6 and iPhone 6 Plus.

The smartwatch will battle head on with the other smartwatches already offered in the market such as Galaxy Gear and LG G Watch. The price of Apple's wearable device starts at $349.

Below are five features of the new Apple Watch that makes the device a must have.

1. Sapphire Screen Display

It was long rumored that the iPhone 6 will pack a sapphire screen display, which did not materialize. Apparently, the sturdy covering material landed on two of the company's three new smartwatch models -- the Watch and the Watch Edition (the Watch Sport has a strengthened Ion-X glass protection).  This means that the device is not susceptible to damage. As the watch is constantly exposed, it is a good thing that the device's screen is strong enough to withstand pressure.

2. Fitness Tracker

When Apple's smartwatch was first rumored, many thought that the tech giant will target fitness enthusiasts -- and they are quite right. The watch packs two great apps perfect for people who love to work out. First is the Activity app, which tracks how much one exercises, and tells them whether they have hit your daily goals. Another app in the new smartwatch is the workout tracker that helps the user to track the number of calories burned during workout.

3. Digital Touch

One thing that sets the Apple Watch apart from other smartwatches already available in the market is its Digital Touch feature. This particular feature allows users to send messages to other Apple Watch owners with a tap. The watch lightly vibrates to notify the recipient. Users can also share their fitness achievements through this feature.

4. Apple Pay

Apple Pay is the company's version of an e-Wallet. The tech giant claims that the service offers more security than credit cards. This feature is also available in the new iPhone 6 and iPhone 6 Plus. One can pay transactions by simply holding their wrist up to a scanner for a few seconds.

5. Customizable Watch Faces

The design of the new smartwatch is largely considered in making the new Apple Watch. The company thought of different faces for the smartwatch. The watch is also customizable according to the user's preference and allows them to tweak the widgets.