LeBron James is undoubtedly one of the most sought after athletes that companies would want to have for endorsement deals and it looks like another company has come into the mix.

Kia follows up a previous deal with the motor company from last year and it looks like he will continue to do so with the new ad.

Last year, James signed on with Kia to be the ambassador of its new luxury model K900. Kia has been the official vehicle of the National Basketball Association (NBA) for about nine years now and while James previously donated Kia vehicles he has won for being league Most Valuable Player (MVP) to charity, it looks like he will be holding on to this one instead.

Of course, there are some who will find it hard to believe that James would drive to games on a Kia and such has been used by the company as a marketing standpoint they could use.

Though it remains to be seen if James would indeed go to games on a Kia 900, at least the video ad (which you can view below) seem to make it look as such.

The ad looks so surreal, particularly the part where James makes a $10 million bet with someone named Trey Herbert on whether the Cleveland Cavaliers star could indeed come to a game on a Kia (900).

"Since you placed your bet on the Internet, I'm pretty sure that's legally binding," he says in the ad.

James is undoubtedly rich enough to own multiple cars already, probably around 30 at the least. What is equally interesting is the participation of Mr. Herbert who seems pretty authentic as well if you base it on his Twitter account which has been around since 2011. Could he have been paid to do it?

From the looks of it, the ad seems to be a part of a series. So if a follow-up does come out, don't be surprised!