Some consumers are planning to boycott Doritos after the potato chips company offered limited edition pro-homosexual bags of rainbow-coloured chips.

Last week, the Doritos brand, a subsidiary of Frito-Lay Inc., released a statement about its new multiple and rainbow-coloured chips inspired by the gay Pride Flag "to celebrate and support the lesbian, gay, bisexual and transgender (LGBT) community in the boldest, most colourful way possible."

The new pro-homosexual product was made available to those who donated $10 or more to the It Gets Better Project, which seeks to provide help to gay young people.

"Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest," Frito-Lay's chief marketing officer Ram Krishnan said in the statement.

"With Doritos Rainbows chips, we're bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception," Krishnan added.

Brett Peters, communications director of the It Gets Better Project, praised Dorito's new product.

"We're honoured to partner with the Doritos brand to celebrate the momentous progress that has been made toward equal rights for the LGBT community in this country," Peters said.

On Friday, Doritos announced via social media how it was "amazed" with the people's enthusiastic response to the pro-homosexual rainbow chips.

Not everyone, however, was pleased by Doritos' new product. Some consumers even said that they will never eat the potato chips again after the limited edition pro-gay chips were launched.

"I won't ever buy a bag of Doritos ever again. Being gay is a decision, as is my refusal to never support such a company as yours," a Facebook user posted on Doritos' social media page.