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The promotional poster for the HGTV show, 'Fixer Upper.'

Fans of the HGTV show "Fixer Upper" excitedly lined up at retailing giant, Target, to get a hold of the Hearth and Hand products by Chip and Joanna Gaines. These products are geared towards those who want to improve the quality of their homes, functionally and aesthetically. After successfully going home with the products, the happy customers even shared these products on social media to express their positive feedback.

In a report by USA Today, most of the people who lined up at Target were big fans of the show. The Hearth and Hand product line had an estimated number of 300 products, from throw pillows, dining materials, and even sets of family clothing. What made these products even more anticipated was their affordability, in which most of the items were below the $30 mark.

Usually, Target only sells celebrities' products for a limited time. However, Hearth and Hand looks like it will be in the market for more than that given its quality and functionality. According to E! News Online, Chip had even camped out hours before the store's opening, posting a photo of himself pitching a tent outside the retailer. Joanna also posted a picture of herself pushing a grocery cart with Chip inside of it.

As it turns out, the fans did not fail Chip and Joanna, since the hype generated around the product line has paid off, and it has translated to massive success in terms of sales. As reported by Fox News, a lot of those who sought Hearth and Hand items acquired a lot of items, and even shared them on Twitter. Some of them even alluded to spending a month's worth of pay, or using rent money to buy the products.

The couple has definitely proven that they are more than capable of making intelligent business decisions. Perhaps, it was timely that they had chosen to release the new products as the show is about to end with just five seasons.