Former Newsboys bassist, Phil Joel, hopes his latest kids project, the deliberateKids album, will go some way to hinder the "aggressive media assault" directed at children.

Now a solo artist and founder of deliberatePeople, Joel encourages children - and parents - to add a little rock 'n' roll to their Bible time.

Hot on the heels of last year's deliberatePeople album, Joel's first children's project begins a new chapter in the deliberatePeople movement.

He comments, "For the past six years, my wife Heather and I have been involved in children's ministry at our church. Kids are such little sponges, which is a great thing, provided we can surround them with the right content to soak up. As a parent, I'm looking for Bible-based tools to help raise my kids in a world where there is an aggressive media assault directed at our children. My hope is that this CD will be one of those tools."

Featuring upbeat rockers and fun sing-a-long lyrics deliberateKids teaches core spiritual principles and strong biblical truth. The project was birthed from songs Joel and his wife Heather wrote for their church Sunday school programme.