'PlayerUnknown's Battlegrounds' hands Chinese market operations to Tencent
Technology titan Tencent has announced that it will have exclusive rights to the massively popular game "PlayerUnknown's Battlegrounds (PUBG)" in its home country of China. The company will be responsible for running the game's servers, as well as weeding out cheaters and making sure that the game complies with the strict regulations of the Chinese government.
"PUBG has sold more than 20 million copies since we released the game in March 2017, and we expect our strategic partnership with Tencent to open up new horizons in the Chinese market," said PUBG Corp Chief Executive Officer CH Kim. "We will do our best to present a great game to the Chinese users in close cooperation with the company."
Giving the reins of "PUBG's" Chinese market to Tencent will help the game find localized solutions to two big issues that the title is facing. The first is the enormous amount of cheaters plaguing the game's servers, especially the ones in Asia. Due to the sheer number of players, "PUBG" is facing a tall task of weeding the game of gamers who use third party applications that enable them to have unfair advantages during games.
With Tencent taking over operations in the Chinese market, PUBG Corp, the company that sprouted from developer Bluehole Studios, will be able to focus on developing and improving the game instead of spending a lot of resources dealing with cheaters.
Another issue that is solved with Tencent coming into the picture is the game's compliance with China's strict regulations when it comes to video game content. Tencent will take on the task to localize the content of the game to adhere with the preferences of the Chinese market and the demands of the government.
The game, which has been the breakout game of the year, has enjoyed massive popularity around the globe. A chunk of its player base is located in China, where there is a massive market for video games.
Earlier this year it was announced that Tencent and "PUBG" developer had completed a deal that allows the Chinese megacorporation to own five percent of the studio.
