A special in-game event from Niantic Labs is scheduled for "Pokémon GO" players as part of the Thanksgiving festivities.

Loyal players of the augmented reality game will be able to take part in the second biggest in-game gathering starting today, Nov. 23, and will last until Nov. 30. During this time, players are able to double their standard XP and Stardust for in-game actions. This latest offering is a bit more exclusive in comparison to its predecessor where Niantic offered Candy bonuses and even higher engagement for specific Pokémon.

"It has been an incredible experience since we launched Pokémon GO a few short months ago in July. We are passionate about creating experiences that encourage exploration and promote exercise. We are humbled that hundreds of millions of you around the world have joined us on this journey. So we would like to say thank you — and what better way to say thank you than to celebrate our community," the announcement published on the game's official website reads.

The said Thanksgiving event comes on top of the daily bonuses that have recently landed on "Pokémon GO" which rewards players for logging in regularly and playing every day.

Interestingly, the event is not really tied to Thanksgiving but just a mere marketing ploy to keep those who are still playing the mobile title interested. It can be remembered that when the game first hit the market back in the summer, it instantly became a massive hit. It drove people out of their homes in the hopes of filling their respective Pokédex. Unfortunately, the novelty factor gradually decreased these past few months due to the lack of new and major updates to the gameplay.

Given this, it will not be a total surprise if other holiday-themed events will be rolled out in the future. The Halloween event proved to be a good hook for players to once again open their pocket monster hunting app and as long as this specific ploy yields results, fans can expect more of these events moving forward.