The New International Version continues to be the bestselling, most read modern English Bible translation since it was first published 35 years ago.

There are more than 450 million copies in print and since Zondervan released the updated version two years ago, more than 11 million print and digital formats have been sold.

The updated NIV Bible was the result of years of translation work by the Committee on Bible Translation and replaced the 1984 and 2006 TNIV editions.

The committee is an international and interdenominational group of highly-respected biblical scholars. They meet every year to review developments in biblical scholarship and English usage, and consider further updates to the NIV text.

In the past two years, more than 500 unique products featuring the 2011 NIV text have been exported by Zondervan to 36 countries.

Among the most popular NIV titles are:

• The Story, a narrative telling of the Bible in chronological form, which uses the updated NIV text and has sold more than 1,000,000 copies
• The updated NIV Study Bible which was released in October 2011 and has sold more than a 250,000 copies and remains one of the bestselling study Bibles of all time with more than 9,000,000 copies sold. 
• The NIV Thinline Bible, which was one of the first print products to release with the updated NIV text and has sold nearly 1.1 million copies
• The NIV eBook which has sold more than 500,000 units

"We are elated that the NIV remains the translation of choice for millions of people around the world who want to read and understand God's unchanging Word in today's language," said Chip Brown, Senior Vice President and Publisher of Bibles for Zondervan.

"Since its debut in 1978, the NIV has become and remains the world's bestselling Bible by God's grace, and because the NIV translation philosophy uniquely translates directly from the original Bible languages into the way English is spoken today."