The San Bernardino shooting has caused a spike in gun sales in the US, according to Reuters research.
Many Americans are stocking up on weapons after the country's worst mass shooting in three years. Gun retailers are reporting surging sales, with customers saying they want to keep handguns and rifles at hand for self-defense in the event of another attack.
"Everyone is reporting up, every store, every salesman, every distributor," said Ray Peters, manager of Range, Guns & Safes, a company that sells firearms and safes in Atlanta with an indoor firing range. "People are more aware of the need to protect themselves."
Peters usually carries a pistol with him. But since last week's shooting, he says he's added a Ruger semiautomatic rifle.
In a country where more people own more guns than anywhere else in the world, the shooting has reignited a long-running national debate over Americans' constitutional right to bear arms and whether gun ownership should be curbed or expanded as a way to stop even more bloodshed.
The President of the ultra-conservative Christian Liberty University, Jerry Falwell Jr, caused outrage on Friday when he made it clear that he was carrying a concealed weapon as he addressed a student service. He was applauded as he urged students to arm themselves
Wednesday's shooting followed an attack that killed three on November 27 at a Colorado Planned Parenthood clinic and an October 1 rampage by a gunman who killed 10 at an Oregon college.
The shootings prompted Hillary Clinton, the leading candidate for the Democratic nomination, to renew her call to "stop gun violence now" with new firearm purchase restrictions. Barack Obama has repeatedly expressed his frustration with Republicans backed by the powerful National Rifle Association who have blocked attempts to restrict the sale of guns.
Conversely, those who top the polls for the Republican nomination, Donald Trump and Ben Carson, insist the answer to gun violence is to empower citizens to thwart such attacks by making it easier, not harder, to buy and carry weapon.
That viewed was echoed in the showroom of Turner's Outdoorsman, a San Bernardino firearms dealer just a few blocks from where Syed Rizwan Farook, 28, and Tashfeen Malik, 29, gunned down their victims at a centre for people with disabilities.
At Turner's, business has been brisk since the shooting with about 40 shoppers gathering on Sunday morning, far busier than usual, clerks said.
Shivneel Singh, 27, said the shooting prompted him to buy a gun on Saturday. He already owned three handguns, a shotgun and a rifle. But he said he felt he needed another gun after the San Bernardino assault.
"I want to have it in the car, so it's always ready," said Singh, as he shopped at Ammo Brothers in Riverside, about 15 miles (24 km) from San Bernardino. He said he had several friends and neighbours planning to buy their first guns.
"I just want to feel safe."
The Pew Research Center found last December that 57 per cent of Americans say they believe owning a gun helps protect people from crime, up from 48 per cent in 2012. The rest said owning a gun would put personal safety at risk.
Critics of America's gun laws point to an array of statistics highlighting the risks of widespread gun ownership.
This includes data compiled by the Brady Campaign to Prevent Gun Violence, an advocacy group in Washington, that shows, on average, 89 people die each day from gun violence in the United States and 32,514 people are killed on average each year.
Mass shootings have previously caused a surge in gun sales. The week the FBI performed the most background checks since 1998 came immediately after the December 2012 school shooting in Newtown, Connecticut, that killed 27 people. Potential gun buyers that week numbered 953,600.
Additional reporting by Reuters.