Having worked across many levels of the media industry, I've seen its power and influence from a variety of vantage points. My journey began as a youngster in a traditional hot-metal print shop in Bodmin, Cornwall, and later led me to the fast-paced world of "Grub Street", where I researched splash stories for the tabloids.

I've edited a glossy magazine in upmarket Chelsea and returned to the more intimate world of local newspapers in the West Country. At one point, I even found myself delivering papers as a Dorset paperboy - approaching middle age - enjoying the scenic Poole Harbour patch when my career took an unexpected downturn after the collapse of the Sunday Independent Limited, where I had served as its managing director.

These experiences have shown me just how impactful media, in all its forms, can be. It is a powerful tool for good, but it can also become a dangerous conduit for misinformation and deceit. This is why the call for a Global Day of Prayer for the Media is so timely and crucial.

The Dual Power of the Media

Throughout my career, I've witnessed how media - across all its forms - can be a remarkable force, capable of informing, educating, and inspiring people. At its best, it shines a light on truth and brings us closer together. But I've also seen its darker side, where misinformation and sensationalism can mislead and divide. This is why an event like the Global Day of Prayer for the Media, which takes place on Sunday 27 October, is so valuable, and why I believe this is the moment for us to come together in prayer.

Why is Prayer for the Media so Important?

In today's interconnected world, media plays a more critical role than ever before. It reaches into every home, every screen, and every heart. Media has the immense power to shape narratives and influence societies on a global scale. Yet with this power comes responsibility, and we are all too aware that truth can be the first casualty in these turbulent times. Whether through the rise of 'fake news', sensationalist reporting, or subtle distortion of facts, misinformation has become one of the great challenges of our age.

The upcoming Global Day of Prayer for the Media offers an opportunity to ask God to guide those who hold this influence. Let us pray for journalists, content creators, filmmakers, musicians, and everyone who works behind the scenes. May they use their talents to promote truth, peace, and unity in the world.

Media, like any technology, can be used for good or ill. That's why intention is so important, and why prayer for those working in this field matters so much. Today's world is rife with conflicts - whether physical wars, political tensions, or cultural battles - and at the heart of it all is the war for information: the battle over who controls the narrative. We must come together in prayer, seeking God's guidance in safeguarding truth and standing against the lies and deception that can so easily proliferate.

How to Join the Global Day of Prayer for the Media

On Sunday 27 October, Christians and many others from across the world will unite in a 24-hour livestream prayer event. This is a chance to lift up the media industry, those who work in it, and the content that reaches billions of people. In the UK, Carla Adebekun will lead a live prayer session from 12 noon to 3pm (London time), joined by inspiring guests representing the UK media industry. It will be a time to reflect on the media's enormous influence and ask God to guide those who shape the stories we consume daily.

This event is not just for media professionals or those with direct industry ties. It's for all of us because the media touches every part of our lives. Who will you be praying for? Will it be the reporters and broadcast editors who strive to keep us informed in an age of information overload? The filmmakers and musicians who inspire and uplift us with their stories? Or the podcasters and influencers who educate and entertain through their content? Take a moment to think about how their work can be strengthened by prayer - how truth can be upheld, and voices of peace and justice amplified.

The Power of Prayer for Transformation

Prayer is not a passive act. It is an active step of faith, inviting God into the spaces where transformation is needed most. By gathering for this Global Day of Prayer for the Media, we are sending a powerful message: that we believe in the media's potential for good and stand against the forces of misinformation and division.

Today, perhaps more than ever before, media has the power to shape our world. Let's pray for those who work in it, that they will be guided by integrity, compassion, and a commitment to the truth. Let's also pray for ourselves, that we may be discerning consumers of media, able to see through falsehoods and seek the truth in all things.

Join this global movement by signing up for updates and reminders at www.prayformedia.com

Let's unite our prayers for this special cause and ask God to protect and bless the world of media.

Please be part of this movement and join others live online. Let's invite God into the world of media and watch how it transforms our society for the better.