For a fleeting moment, Roman Reigns was finally World Wrestling Entertainment (WWE) champion. The confetti dropped and WWE COO Triple H came out to allegedly congratulate the Big Dog.

But as everyone knows that was hardly the case seeing how Triple H got offended when Reigns shunned the easy route towards the WWE heavyweight title.

Reigns speared Triple H for good measure, but it seems that was the plan all along. When he turned around, he was greeted by a Brogue Kick from Sheamus who cashed in on the situation. Reigns did get up but a second Brogue Kick made it impossible for him to get back up. 

So just like that, Reigns was screwed out of the title yet again, and it was all thanks to the dreaded Money in the Bank (MOTB) briefcase which he could have won if not for Bray Wyatt's interference at the WWE MOTB pay-per-view (PPV).

Emotions heightened that night, seeing the tears flowing from Reigns over what should be a frustrating journey for the Big Dog. He has failed to hit pay dirt since the WWE universe refuses to accept him as the new face despite Vince McMahon wanting the Big Dog to be the Top Dog of the WWE.

So now, Reigns will have to work his way back up again and such has already been made for WWE TLC that will take place on Dec. 13.

With most stars out, the event is something that is being staged as the WWE continues to search for the right stars to help jack up their faltering ratings.

The new storyline is also seen to help Reigns develop once more, seemingly an endless case just because some fans don't like what they are seeing. But as long as the WWE listens to that disapproval (a lot of which could be heard during the match), Reigns is likely to continue to fall short in his endless pursuit to win a WWE gold around his waist.