Xbox One X release date news, updates: Microsoft launches ad for players to 'feel true power'

Promotional photo of Xbox One X.Xbox official website

There are only a few weeks left before Microsoft releases the new Xbox One X console to the market. To further entice the public with the gaming platform's powerful features, the company released a new ad campaign called "Feel True Power." The teaser video showed all the advantages that players can have once they get the Xbox One X in their hands.

As reported by Neowin, the "Feel True Power" ad campaign for Xbox One X first appeared on Xbox Wire. Later on, the teaser video became viewable for players around the globe via Xbox's YouTube channel. The video was made more special by the matching song from Kanye West titled "Power." While the music played, scenes of popular game titles to be launched alongside Xbox One X were on display. This included "Assassin's Creed Origins," "Cuphead," and "Forza Motorsport 7."

The Xbox One X's "Feel True Power" video featured users seemingly enjoying the latest offering of the console, according to GameSpot. Their facial expression is a glimpse of what the players will experience when they witness their favorite video games in 4K resolution. Existing console players are in for a whole new level of gaming, as the Xbox One X is expected to be even more powerful than Sony's PlayStation 4 Pro, not to mention the 4K support with a compatible TV.

According to reports, the Xbox One X is likely to highlight a new boot screen. It has long been rumored that Xbox will be introducing a unique startup screen with the launch of the new console. In addition, the company's marketing team head, Albert Penello, may have confirmed that Xbox developed a new boot design.

Prior to Xbox One X's release on Nov. 7, it was revealed that the console will run on 8-core AMD CPU with 2.3GHZ clock speed. The core hardware will include a powerful GPU with 6 TFLOPS rating, 12GB of GDDR5 RAM, and 1TB HDD. The Xbox One X will be 40 percent more powerful than the PS4 Pro, as evidenced by the former's 4K rendering capabilities at 60fps and the Sony console's lower 4.2 TFLOPS GPU rating.

The Xbox One X was first announced by Microsoft at the Electronic Entertainment Expo (E3) last year. The updated console will be available for $500 in the U.S.