One thing that has probably hindered the latest iPhone offerings from being top sellers in many markets is that they do come at a steep price. Such is seen the reason why the iPhone 6S and 6S Plus haven't really gained ground but perhaps a rare buyback program can change all that.
Barely a month since the latest iPhone devices hit the market, folks in India get a chance to own either an iPhone 6S or 6S Plus through a buyback scheme on old phones.
According to Tech Times, the price reductions go by as much as $500 and such would allow users to upgrade to the new iPhone 6S and 6S Plus. The suggested retail price (SRP) of the latest iPhones range between $934 to $1,386 — depending on the model.
The set price in India is actually steeper if you compare it to the ones sold in the United States, where it's just about $649. Doing the math, that is about a $285 difference which could be the reason why some people in India have opted to pass (or perhaps get one overseas due to the price disparity).
Ingram Micro, an Apple distributor, is already offering the said buyback scheme for select Apple stores, although the word out is that the buyback scheme will take effect nationwide soon. There are three other Apple distributors in India and they too are expected to follow suit.
The iPhone 6 and 6 Plus ranged between $128 to $136, a far cry from the current prices of the iPhone 6S and 6S Plus.
Now, assuming that the retailer would hand out that maximum discount of $500, customers can probably get one for just about $434. Compared to the old iPhones, that seems still a bit steep, although it does hand them the latest iPhone model in the market.
Will this buyback scheme work to Apple's advantage in India?
