Critics and consumers have high expectations for Amazon as the online retail giant is set to announce its alleged 3D smartphone at a launching event on June 18 to battle head on with other smartphones in the market.

Amazon will be holding its event in Seattle that resurrected rumors that the company is working on a 3D smartphone. Amazon's chief executive Jeff Bezos will host the launch event, according to the post on the company's website. The post also encourages everyone to request for an invitation.

In a teaser video posted by Amazon, the people are awed by an unknown thing and expressed surprise on what they have seen. Some people said that they have never seen anything like it before and they do not know how it was done. Another person said that the technology is quite intuitive.

The Wall Street Journal and Bloomberg reported that Amazon will reveal a 3D smartphone that will deliver a 3D experience right at the user's fingertips.

Meanwhile, Amazon refused to reveal more details about the product it is set to unwrap next week. However, people expected a lot from the company since the online retailer has a good track record when it comes to its devices like the head-turning Kindle and Kindle Fire HD as well as the Fire TV. Nevertheless, the June 18 event holds a lot of promise and excitement.

The 3D feature of the device implies it can move with the user as you tilt your head. What this mean is still unclear. However, it is speculated that this will be the smartphone's main feature. Moreover, it is also unknown whether users will love or hate the 3D feature. There are rumors that the 3D feature will be an inconvenience to the user. Consumers will know more details about the device on June 18 if the rumored device is announced then.