Multi-platinum and award-winning band MercyMe is encouraging all of creation to “love well” with their upcoming studio album The Generous Mr Lovewell, scheduled to arrive on May 4.

“The album, The Generous Mr Lovewell, revolves around a fictional character we created who reminds us that we simply need to love others well,” explains MercyMe frontman Bart Millard.

“For some of us, it means that we need to put hands and feet on our ideology and rhetoric. For others, it means that we need to continue in doing well, but to not stop there.

"We need to let people know why we are called to make a difference. Our prayer is that this album would mobilise the body of Christ to encourage people in word and deed.”

Produced by Brown Bannister and Dan Muckala, the project features 11 tracks, 'All of Creation' being the first single to be released to radio.

Each member has been sending regular tweets throughout the recording and photo shoots to allow fans to stay connected to the process.

The band has already posted YouTube videos talking about the idea behind Mr Lovewell and the new single (http://www.youtube.com/watch?v=yS4Q8xiP6N8 and http://www.youtube.com/user/INORecords#p/a/u/0/q-tywXLREik).

“We as a band are all very excited about The Generous Mr Lovewell,” continues Millard. “And hopefully it will create a movement of encouraging people to make a difference in the world whether it’s helping your neighbor or just loving each other.”


For more information on MercyMe and The Generous Mr Lovewell, go to www.mercyme.org or www.mrlovewell.com, or via Twitter @MrLovewell.