The recently released open-universe action-adventure video game "No Man's Sky," seems to be facing some more trouble once again in the form of a new investigation into its marketing practices by the European agency called the Advertising Standards Authority (ASA). Since its release, the game has had mostly negative remarks from players who have been complaining about Hello Games' false advertising regarding the things that would be included in the game.

The game itself is a breakthrough in the open world genre as it managed to bring to life an almost infinite open world that contained up to 18 quintillion planets which will be impossible to fully explore in anyone's lifetime. Despite having delivered that experience to gamers, the game itself apparently still lacks any depth which was further worsened by its issues and glitches.

The hype that was created before the game was launched even produced an unprecedented drop in players as the game had seen a peak of 200,000 which rapidly went down to less than a thousand in just under a month.

Some of the complaints from gamers were regarding the false advertising that was done for the game where the developers had shown a different screenshot of items, scenes, and even videos of spaceship behaviors that didn't really make it into the final game.

A user on Reddit named AzzerUK had even posted a response from ASA in which it was revealed that they are actually now taking action amidst the complaints.

"We will ensure the advertisers are made aware of any points relating to other marketing material under their control. The outcomes of ASA investigations are cross-applicable to other marketing making the same claims. So, any decision reached in relation to the Steam page would apply to other advertising for No Man's Sky" the post on Reddit had read.

Hello Games is currently still silent about the entire issue and it still remains to be seen what the repercussions of the investigation would be for both the developer and for Steam.