The One Direction boys are known and loved for their tongue-in-cheek humor and the trailer for their new perfume Our Moment is no exception.

Harry, Zayn, Niall, Liam and Louis all appear in the trailer as they poke fun at stereotypical romanticised perfume ads and pretend to lap up the beautiful fragrance of flower petals and grapefruits.

At one point, juice squirts from the grapefruit and Louis smears it across his face as he gets caught up in the moment.

The playful gestures are all references to the real scents - and supposedly their favorites - that make up their new fragrance. In addition to grapefruit and jasmine petals, there are hints of wild berries and red currants.

The one-minute clip features fellow X Factor singer Diana Vickers singing the accompanying track, her version of My Favourite Things.

It ends with Louis taking the bottle of Our Moment perfume.

There was a long queue of girls outside Harrods on Sunday as the fragrance went on sale exclusively at the luxury department store.

It comes in a hexagonal bottle and pick packaging with the boys' faces in black and white splashed across the front.

Our Moment will be available nationwide from September 2.

It's busy, busy, busy for the boys following their recent MTV VMA award success and the New York and London premieres of their This Is Us movie, not to mention Zayn's engagement to Little Mix's Perrie Edwards.