|PIC1|Big Idea Inc, in partnership with Scroll Motion, has announced the launch of the first ever Veggie Tales Children’s Book Reader for iPhone and iPod Touch, available this month from the iTunes app store.

This all-new ScrollMotion Iceberg Kids App for VeggieTales creates a fun interactive reading experience designed specifically for small fingers and inquisitive minds.

Millions of iPhone or iPod Touch users can purchase select VeggieTales stories for use with the free Iceberg Reader application and expand upon the traditional children’s book reading experience by incorporating such breakthrough features as scrolling image exploration, interactive controls and a native voiceover reading, as well as a voice recorder so that children can replay a recorded version of a parent’s or caregiver’s reading of the story.

VeggieTales’ titles, available exclusively through iTunes, include LarryBoy and the Golden Gum Balls, The Good, The Bad and the Silly, The Fastest Dodgeball in the West and The Surprising Knight.

“We are thrilled to bring the VeggieTales brand to life on the iPhone and iPod Touch,” said John Lema, ScrollMotion CEO. “With its vivid imagery and captivating narratives, the VeggieTales series is perfect for this new interactive reading experience.”

The VeggieTales Children’s Book Reader also incorporates the most up-to-date Iceberg Kids App features including:

• “Create Your Own Audio Book” – Users can record their own voices, creating personalised stories on the go that can automatically read back to children.
• “Tactile Reading Experience” – Readers may zoom in and scroll through pictures by pinching and sliding fingers to explore new worlds of full colour illustrations.
• “Persistent Table of Contents and Book Navigation” – The reader maintains pagination to keep the user oriented while reading, while providing a persistent table of contents that allows readers to skip to specific books chapters or favourite pages.

Big Idea Inc is theone of the leading faith-based studios and producers of children’s and family programming, characters and brands. Since 1993, Big Idea’s best-selling animated series VeggieTales has sold 53-plus million videos, 13 million books and more than 7 million CDs.

Additional information on the family-friendly app may be found at www.bigidea.com or www.scrollmotion.com