Picture the scene: a group of 10 bikers seated on their saddles, holding up copies of the Viral Bible like an Olympic torch.

Today, members of the Christian Motorcycle Association are helping to launch the first set of Viral Bibles at Spring Harvest in Butlins, Skegness.

The initiative is just one of the many ways in which Biblefresh, a nationwide Christian movement celebrating God's word, is marking the 400th anniversary of the completion of the King James Bible.

Over the next 12 months, more than 200 Viral Bibles will be given out to random people at Christian festivals and events.

Each person who receives a copy will be asked to underline the passages that mean the most to them before handing the Bible on to someone else to do the same.

The progress of each Viral Bible will be tracked with the help of a unique code printed on the cover which allows each temporary owner to log in.

Users can see where the Bible has been so far and draw inspiration from people's chosen verses.

Organisers are hoping that each Viral Bible will makes its way all around Britain before returning to the Evangelical Alliance head office in Easter 2012.

Biblefresh was set up to encourage people to rediscover scripture in new and creative ways and is co-ordinated by the Evangelical Alliance, with the involvement of more than 100 other agencies.

Dr Krish Kandiah, of Biblefresh, said: “Although I grew up in a Hindu family, I felt compelled to read the Bible for myself and when I did so, I was amazed to discover how scripture is able to inspire hope, promote justice and change lives.

"It is our prayer that as people up and down the country and abroad will read these Viral Bibles, they will share their experiences as well as inspire and encourage one another.”